As we approach the holiday season, AMA Charlotte President Lily Commander ponders the season of giving. In this month's letter, she outlines the chapter’s commitment to connection, growth, and giving back. Check out our upcoming events this November and connect and grow alongside fellow marketers in Charlotte!
Building a Marketing Community with Intention
As fall sets in, AMA Charlotte President Lily Commander reflects on the power of intention. In this month's letter, she outlines the chapter’s commitment to inclusion, connection, and growth—no matter your role or background. From unique programming like Yoga + Networking and Roast My Resume to big-picture initiatives like mentorship and accessible events, this is your invitation to belong and build with us.
How to Engage Your Business with AMA Charlotte
Engage your business with AMA Charlotte through discounted group memberships, our free job board that reaches 4,000+ local marketers each month, and financial sponsorship opportunities that put your brand in the spotlight. Learn how each option benefits your team and how to start the conversation with your leadership today.
From Beyoncé to The Gap: Lessons in Marketing That Connect
Pop culture is reminding marketers of timeless truths: people crave community, authenticity, and moments of shared joy. From Beyoncé’s Destiny’s Child reunion and The Paradox’s punk revival to Target’s leadership shakeup and GAP’s successful denim campaign, recent headlines show that nostalgia and inclusivity aren’t just trends—they’re strategies that build trust and connection. Here’s what every marketer can apply in 2025.




